Turning Metrics Into Mobile Wins with Safia Dawood

Data is the lifeblood of any business, but marketers build companies to last when they go beyond the numbers to pinpoint the underlying factors contributing to revenue changes and transaction values. Safia Dawood, Senior Data Scientist at Moloco, joins our hosts Peggy Anne Salz and Brian Baglow to show how marketers can leverage a data-driven approach to build businesses that last in today’s competitive environment. Drawing from two years of robust Moloco internal data, Safia showcases how the landscape has shifted from growth to stabilisation—and now to a slowdown—and reveals how top-performing games defy the general downtrend by maintaining high levels of player retention and repeat purchases.

CHAPTER TIMESTAMPS

00:00 - Intro

02:25 - Data doesn't always tell the truth

05:04 - Market trends 2022-2024

07:13 - Adjusting for a slowdown

10:07 - How marketers should be leveraging data 

12:56 - What top-performing games are doing differently   

18:10 - How to turn poor engagement around

21:00 - 22% higher transaction value

23:00 - Driving repeat purchases

25:35 - Why is remarketing a critical part of growth

27:22 - Engage to retain

33:30 - How top games invest differently 

35:15 - Emerging trends and opportunities gaming companies should be paying attention to

36:42 - What's next for Safia

39:19 - Favourite games Q&A

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