LORDE (with Billboard's Jason Lipshutz)

Senior Director of Music at Billboard Jason Lipshutz joins DJ Louie to discuss everyone’s favorite off-the-grid alt-pop icon, Lorde. First, Louie and Jason break down the EDM pop and festival boom of the late aughts and early 2010s. They then break down how Lorde’s “Royals” presented an appealing response to that escapist era of pop culture and how the success of her debut album, Pure Heroine, set the stage for an anti-pop movement that’s only gained steam since with acts like Halsey, Billie Eilish, and Olivia Rodrigo, the critical triumph and commercial underperformance of her sophomore album, Melodrama, and how it purposefully de-centered her pop stardom, and they give early opinions on her latest album, last month’s Solar Power. Finally, Louie and Jason rank Lorde in the official Pop Pantheon.

Check out Louie's Playlist of Lorde Essentials on Spotify: https://open.spotify.com/playlist/4vfnoV3z77iXG1SlrKduZn?si=b2cb2233b6524a4e 

Join the Pop Pantheon Lorde Discord Chat w/ DJ Louie on 9/9 at 8PM ET / 5PM PT!: https://discord.gg/e43UF2MZ

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Follow Jason Lipshutz on Twitter: https://twitter.com/jasonlipshutz