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Power User with Taylor Lorenz

Are "Industry Plants" Real? + 'The Social Network' Sequel

36 min • 2 maj 2024

Kanye West accused one of the most popular Twitch streamers, Kai Cenat, of being an “industry plant.” It perpetuated the idea that some internet celebrities became famous thanks to invisible forces pulling the strings. But in a business as fickle as online content creation, is an industry plant even possible? Taylor Lorenz asks Maxwell Mitcheson, a partner at Underscore Talent.


Later, Taylor weighs in on Aaron Sorkin hinting at a possible follow-up to The Social Network, plans for a new tech utopia in San Francisco, Adam Mosseri’s big Instagram update, and Threads hitting 150 million active users.


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