The Audacity to Want More: with Bozoma Saint John

What does it really take to build an urgent, bold, uncompromising life? In this unfiltered conversation, Bozoma Saint John—former marketing executive at Apple, Pepsi, Uber, Netflix, and Endeavor, and now founder of Eve—shares the hard-earned lessons in life, love, and career. From working with Spike Lee to making the career-defining call that helped launch Beyoncé’s solo superstardom, Bozoma opens up about the tough decisions, defining moments, and the mindset shifts that changed everything. In this personal episode, Boz shares:

• The cost of ambition—and why some sacrifices are unavoidable.
• Why chutzpah and naivete might be the secret formula for success.
• How to balance urgency and patience when building a meaningful career.
• The power of saying no and setting boundaries that protect your vision.
• Navigating grief, reinvention, and major life pivots—from marriage and loss to career shifts.
• The moment that changed Beyoncé’s career—and how it applies to you.
• Why being an outsider can be your biggest advantage.
• What it was like working alongside Spike Lee, Jimmy Iovine, Ari Emanuel, and Reed Hastings.
• Why she built her company, Eve, in Ghana instead of following the traditional playbook.
• Her unfiltered take on mentorship, money, and living without regrets.

This episode is about making bold choices, owning your power, and refusing to play by anyone else’s rules. If you’ve ever questioned whether success is worth the sacrifice—or wondered how to build a career and life that’s fully yours—this conversation will change the way you think.Press play. You won’t forget it.

Follow Bozoma here.

Sign up for the Badass Workshop in your city here.

Buy Eve by Boz hair here.