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Producer Management

A Major Label Producer's Guide To Making Content

47 min • 18 april 2025

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Host Daniel Grimmett interviews Australian producer Pete Covington about his transition from touring guitarist to successful producer with Dark Label Music, exploring how he overcame resistance around marketing himself, implemented effective outreach strategies, and discovered that authentic content not only attracted ideal clients but created valuable feedback loops with his target market that improved his production work overall.

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Credits:
Intro music by BRASKO 

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