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ProducerHead

003. Part 2: The Impact of Social Media on Artistic Identity, Turning Small Projects into Big Projects, and Using Self-Doubt for Good.

56 min • 13 december 2023

Yo what’s up this is toru and in a way so are you. 

For those of you who don’t know me, I’m a music producer, artist, and entrepreneur.

I make music for that space between the dance floor and the bedroom, which, as of this moment, I am grateful to say has been streamed millions of times and licensed by brands big and small, including companies like Apple.

I believe that regardless of what you produce, whether it be music, art, physical goods, or even spreadsheets, you have a process, whether you know it or not.

To explore this further, I created The ProducerHead Podcast.

ProducerHead is a place to have conversations with Producers about their experience and process to share what works and what doesn’t. To help each of us learn and improve our own processes.

Today’s guest is Brooklyn-based Cryptic One, a rapper, producer, drum programmer / finger drummer extraordinaire, and honestly a legend in his own right.

If you had told a younger me that I’d be talking to this man in this context, there’s no way I would have believed you.

He’s a member of the Atoms Family.

He’s released music through Def Jux.

Has credits with artists that include Aesop Rock, Cannibal Ox, and others I’m definitely missing.

And

If that weren’t enough, Cryptic One just received a Billboard plaque for the Lloyd Banks track “Dead Roses,” which he produced.


Today is part two of the incredible conversation with Cryptic One, a Brooklyn-based rapper and producer. If you already listened to part one, then you already know and are ready to strap in for more. If you haven’t already heard part 1 of this interview, I highly recommend you check it out. We talked about impostor syndrome, finding your own voice as an artist, and the role of consistency on the path to quality.

Today’s convo will close out some of the ideas we started in part 1 as well as get into:

The impact of social media on finding your artistic identity,

Turning small projects into larger projects

How to use self-doubt positively.



That’s it for this episode of ProducerHead. Appreciate you coming through and being a part of it. My hope is that it helps you unlock a bit more creativity and find progress in a way that matters to you.

Before we go:

There are three simple and zero cost ways to support the ProducerHead Podcast.

1 - Tap in and subscribe or follow wherever you’re listening, whether it be Spotify or Apple.

2- If you haven’t already, drop a review on Apple or Spotify. The feedback is appreciated
and helps me continue to do what’s working while improving along the way.

3 - Send this episode to one person who would enjoy it. Do not underestimate the power of word of mouth. The most old school of methods are often the most effective.

Finally, let’s stay connected:

I regularly share ideas that help me develop my creative process along with music recommendations, and even give away free music and sample packs.

Head to torubeat.com and sign up to receive all of these things and stay up on all things ProducerHead.

You can also stay connected with me and the Podcast, @torubeat on Instagram, YouTube, and tiktok.

The theme music is one of my own songs. It is called “Room To Breathe” and available on all streaming platforms.

Again. For real. Thanks for being here with me and I look forward to catching you in the next episode of ProducerHead.

This has been toru, and in a way, so are you.

Peace.


Support this podcast at — https://redcircle.com/producerhead/donations

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