EP 197 - Software Pricing Partners MP on B2B Product Pricing Strategy

Wouldn’t it be easy to just pull from a list of B2B customers and know how they get value out of your product? While that database doesn’t exist, value is a huge component in any product’s monetization strategy. How can B2B companies not run in circles figuring this out? Software Pricing Partners Managing Partner Chris Mele shares insights into value and how a pricing strategy is important to product development.