EP159 - The North Face Global CMO & VP of Product Creation On Developing Products with A Purpose

Continued innovation is as crucial as ever. Brands with a long history of success are not guaranteed to continue that success through inertia. How can product leaders develop products for an iconic brand? The North Face Global CMO & VP of Product Creation Steve Lesnard shares his thoughts on developing products with a purpose and pinpointing the purpose of a particular product.