EP19- Hilton CMO Stuart Foster podcast at Products That Count: How to Make Brands Stand Out

Stuart Foster talks about the importance of simplicity in making your brand stand out in the marketplace. He delves into how to create an unforgettable brand by focusing on the value of a company. He explains why mass marketing is no longer valid because we are now inundated with advertising and need our marketing messages delivered based on context (i.e. on where we receive them).