In this episode, Marty and Christian discuss the mindset behind strong product teams. While there are plenty of resources around the skills used on such teams, there is a lack of resources around the attitudes underpinning their success. If you are “stuck in a feature team” these concepts will feel especially unfamiliar. However, SVPG has collected a series of case studies proving that these mindset shifts can drive outcomes across a range of industries and geographies.
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Timestamps:
[00:00:00] Episode Intro
[00:01:30] Steve Jobs on Product Discovery
[00:02:49] Reaction to Steve Jobs on Product Discovery
[00:06:55] How ICs can advocate for a better product model
[00:09:14] Problem discovery versus solution discovery
[00:13:43] The role of enabling technology
[00:14:35] Why cross-functional skills are critical
[00:19:55] Steve Jobs on Collaboration
[00:21:35] The necessity of friction when collaborating
[00:25:30] The importance of psychological safety and diversity of views
[00:30:55] Why outsourced engineering doesn't work
[00:34:00] The value of involving engineers in discovery
[00:36:11] How to handle disagreements
[00:39:30] Dealing with ego in disagreements
[00:41:00] The definition of “stakeholders” and advice for engaging with them
[00:45:13] How to win the hearts and minds of your team
[00:48:50] Response to: "But my company can’t do this!”
[00:52:23] Where to find SVPG resources
[00:52:34] About SVPG’s new book: Transformed
[00:54:02] Disclaimer
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References:
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Where to find SVPG:
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Where to find Christian Idiodi:
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Where to find Marty Cagan:
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Disclaimer:
While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See: https://findahelpline.com/