Product <> Marketing Therapy | Jennifer Montague (Onomondo, Dixa)

#30: Ever wondered what it's like to be in the midst of clashing marketing, sales and product departments? Jennifer Montague, with her wealth of experience across these fields, joins me to discuss the unsightly silos that can form and how it's like a game of hot potato nobody wants to play. We dive deep into the heart of these divisions and brainstorm strategies to dismantle these barriers to refocus on what really matters – the customer. From developing an acquisition workforce that truly represents each department to understanding the nuances of customer journeys, our conversation is a treasure trove of insights.

As our conversation progresses, we shift gears to discuss fostering growth and collaboration. We discover together the power of an intriguing term - NetNew MRR, and how it can be harnessed to attract customers by creating a tiering system. Jennifer shares her perspective on how product teams can gauge the impact of their work on the company's overall success. We also touch upon the art of communicating missed opportunities to those in power.

As we near the end, we address the elephant in the room – the fear of trying and failing. We share our experiences and lessons from mistakes we've made, emphasizing on the importance of sharing these stories with others. We talk about the global phenomenon - Fuckup Nights, as a platform to admit mistakes and grow from them. As we wrap up our enlightening conversation, Jennifer and I exchange our favorite books and meals, and I throw in a recommendation for a great spot to get Korean food in Copenhagen. Our conversation is a journey of exploration and growth, and we invite you to join us in breaking down the silos that exist in any organization.

Where to find Jennifer

• LinkedIn: https://www.linkedin.com/in/jennifermontague/
• Jen's podcast: Marketing Corner

Where to find Axel

• LinkedIn: https://www.linkedin.com/in/axelsooriah/

About Panash

We provide training and coaching programs to help product professionals unlock their true potential and become high performers.

You can learn more about our programs here: https://www.panash.io/

Our blog contains articles and free resources on key topics for product managers and leaders.

Check it out here: https://collection.panash.io/

Referenced in this episode:

Show notes and highlights

(0:00:04) - Breaking Down Silos Between Departments

(0:08:38) - Improving Collaboration Between Marketing and Sales

(0:15:58) - Strategies for Growth and Collaboration

(0:21:00) - Product Led Growth and IoT Expansion

(0:33:37) - Trying, Failing, and Sharing's Power

(0:38:35) - Career Advice and Deserted Island Choices

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