10: Elena Verna, Growth Hobbyist - Head of Growth@Amplitude

Season 2 is all about product-led growth! And we kick it off with a banger!

Elena Verna and I are talking about the insecurity side of content production in a broader scope and package everything inside of "Product-led Growth". Plus memes and trends in the industry :D

It turned out to be an episode that I treasure very much  🌸 . Many great moments:

0:00 Elena’s relevance to Leah and how I perceive her LinkedIn content

03:30 How Elena treats her LinkedIn as a freemium model

08:55 How LinkedIn acquisition is a great fit for our introverted selves

11:40 Why we should not hold back from sharing our learnings

14:30 Elena’s Impostor Syndrome and how she understands it

18:40 Leah’s Impostor Syndrome and how it’s about being curious about the world

22:30 Losing a growth mindset as children

25:20 How outside expectations crushed Leah in school going forward

28:00 B2B Acquisition patterns and the advent of product-led growth

32:20 Types of businesses that you encounter in consulting and how to lead them to product-led growth

34:50 Sales and incentivization in PLG

37:45 Leah’s bid on Product Sales Management a new Product Management specialization

39:15 Elena on Growth teams with sales competencies

42:10 How to reach out to Elena


Elena's LinkedIn: https://www.linkedin.com/in/elenaverna/
Leah's Linkedin: https://linktr.ee/leahtharin

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