12: Wes Bush, CEO of Productled

Wes Bush joined me to talk about everything product-led. Wes specialized in advising companies on product-led growth through his courses and successful book. He’s a fun, authentic person to be around and I loved every minute we spent together.

His no-bullshit approach to product-led growth is exactly why I started following him closer 5 months ago and have not regretted it in the slightest. There are a ton of very specific learnings in this talk condensed to one hour.

00:00 Wes and Leah's introductions

04:00 On the fundamentals of Product-led Growth and how its fundamentals are still basic business

07:10 How consulting differs from how we represent PLG on LinkedIn and other spaces.

09:40 How to get everyone on the same page in company consulting. Start at the very basics.

10:55 How the term Product-led Growth is misleading and misunderstood.

12:30 Product-Led Growth is not a binary, it’s a spectrum

16:30 Coaching around PLG and how it is a tricky business to get buy-in from the entire organization

19:15 Trying to convince people vs. doing team building around product-led growth

21:50 ProductLed the company and how the product changed

25:00 Chairs and ICPs

28:00 Empowering anybody to do anything.

30:40 How a product-led growth approach transcends everything

33:45 The ideal customer for Productled

39:35 Product-led Sales and whether it’s too early yet

44:50 The mixup with Customer Success and the ensuing bloodbath

48:30 What happens if Wes goes missing? How would his friends describe him to the police?

50:00 If Wes had a time machine, what company would he have joined?

53:15 Trends Wes believes in

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