135. Vladimer Botsvadze, TechStars Mentor and Thought Leader | Personal Branding: The Achilles Heel of Global Education
Join Andre Marquet as he interviews TechStars Mentor and media personality Vladimer Botsvadze, who has always been at the forefront of fast-paced industries, about his journey with personal branding.
In this episode, we will uncover :
* What is personal marketing, and why does it matter?
* Communication with consumers in a digital age
* How do you keep believing in yourself when others doubt you?
* Changes in business communication and branding
In this episode, we covered:
0:51 Importance of personal marketing
6:24 Elon Musk and Tesla as a personal brand
8:17 Business schools and personal brand curricula
10:00 “Reputation is everything!”
12:11 Where to start?
14:00 “We need to start treating our followers as kings and queens”
14:10 Vlad’s origins and motivations
16:49 Opportunities and challenges for business in the Middle East
18:24 “If you are not competitive in business, you should not be in business”
20:29 Streaming economy and ads
21:34 The importance of networking
24:25 Developing a personal brand as a start-up
26:06 “You need to put a human face on your brand”
26:56 Building their brand or building a career within established organisations?
29:25 “I don’t work to fit in. I create my path”
30:05 How to keep believing in yourself when others doubt you
35:23 What kind of marketing professionals should companies hire?
39:02 If you want to hire the best…
41:20 Importance of trust in business and how to build it - talk the talk, walk the walk.
Where to find Vladimer?
Linkedin - https://www.linkedin.com/in/vladimerbotsvadze/
Where to Find Andre?
LinkedIn - https://www.linkedin.com/in/marquet/