169. From Coffee Brewing to Product Roadmaps: Tim Herbig on Decision-Making & AI in Product Management

In this episode, host Andre Marquet sits down with Tim Herbig, a product management coach, consultant and leading expert in product strategy and decision-making. Tim shares his insights on structured decision-making frameworks, stakeholder alignment, and balancing data-driven insights with intuition in product management.
The conversation dives into the evolution of product management, the power of Impact Mapping, and the importance of connecting daily tasks to strategic goals. Tim also discusses the role of AI in enhancing product management, offering real-world examples of how tools like Lex can improve productivity.
Beyond product strategy, Tim brings a personal touch, sharing his passion for coffee brewing and how documenting the process leads to a deeper appreciation—just like in product development. The discussion also highlights the unique value of independent conferences, fostering meaningful networking and learning opportunities.
If you’re looking to refine your product decision-making, adapt roadmaps in uncertain times, and embrace AI-driven strategies, this episode is packed with actionable insights!
Key Takeaways:
➡️ Decision-making frameworks should align with intent, not just trends.
➡️ Impact Mapping is a powerful tool for structured decision-making.
➡️ AI enhances product strategy, data analysis, and writing quality.
➡️ Stakeholder alignment requires explicit conversations and clarity.
➡️ Roadmapping must be adaptable to market changes.
➡️ Personal passions, like coffee brewing, can inspire professional growth.
➡️ Independent conferences offer unique networking opportunities.
Chapters:
00:00 Introduction to Product Challenges and Opportunities
02:04 Favorite Tech Products and Innovations
04:06 The Art of Coffee Brewing and Its Significance
08:53 Exploring Career Paths and Industry Insights
13:55 The Evolution of Product Management
17:30 Common Mistakes in Decision-Making Frameworks
19:08 Structured Decision-Making Frameworks for Teams
19:31 Connecting Daily Tasks to Strategic Goals
22:23 Navigating Data-Driven Decisions and Gut Feelings
25:00 Strategies for Stakeholder Alignment
27:13 Roadmapping in Unpredictable Times
31:26 The Role of AI in Product Management
36:10 Traits of Exceptional Product Managers
38:12 Adopting Frameworks Mindfully
39:22 The Unique Value of Independent Conferences
40:27 Upcoming Projects and Book Insights
Where to Find Tim: https://www.linkedin.com/in/herbigt/
Tim's newsletter: https://herbig.co/newsletter/
Where to find Andre: https://www.linkedin.com/in/marquet/ 
🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co
Where to find us:
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LinkedIn: https://www.linkedin.com/school/productized 
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Meetup: https://www.meetup.com/pt-BR/Productized/