92. The Art of Pricing: Delight Customers and Derange Competitors w/ Chris Mele

​​Host André Marquet speaks with Chris Mele, Managing Partner at Software Pricing Partners with 25 years of experience, focusing on helping software companies develop better pricing strategies. Since 1982, they have helped create pricing strategies for companies like IBM, Dell, Cisco, HP, McAfee, and Microsoft. Chris has become the go-to expert on developing innovative pricing strategies that delight customers and derange competitors while minimizing risk at every stage of the pricing process. ​ ​​🎙 The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit https://medium.com/@Productized. PRODUCTION This podcast was hosted by André Marquet, with research by Katarzyna Chryczyk and sound editing by Miguel Sousa.