Anita Grummels - Sustainable Product Management at Farfetch

Chapter 1. Who's Anita? [02:05] Anita's background and how did she got into Product Management [04:53] Anita's role at Farfetch Chapter 2. Sustainability to your life [08:40] How sensitive do you think consumers are about sustainability in fashion? [11:25] How far ahead or behind do you think the luxury fashion industry is in general in terms of sustainability? Chapter 3. Farfetch's approach [19:20] What's Farfetch's vision regarding sustainability? And as a marketplace, what can be Farfetch's role on this sustainable walk? Chapter 4. The punchline: The mindset and milestones [23:40] What should be the PM mindset to work in sustainability? [26:45] How do you measure your progress towards sustainability? Do you have milestones? [28:00] Q&A [35:30] Bucket List