Howard Tiersky - Winning Digital Customers

In this Podcast our host André Marquet talks with Howard Tiersky, WSJ Bestselling Author, Top 10 Digital Transformation Influencer, and CEO of From, the Digital Transformation Agency. Howard is on a mission to help brands navigate digital transformation—to re-invent their customer journeys to earn the love of today's "Digital Customers." [2:37] Howard's new book “Winning Digital Customers: The Antidote to Irrelevance” [6:00] How Howard tried to fit all the secrets to digital transformation on the book [7:21] Superpowers of a Digital Transformation leader [8:21] How Howard started his career as a theater director and web designer [11:38] What is the top-secret superpower that came out from those days as a Director and as a Web designer [13:20] 3 levels to achieve customer love [19:37] Major customer pains, and how digital as overcome that [22:23] Experience and Process Redesigning the Avis app [27:33] Working with some of the largest brands in their digital transformation [37:04] What do you think is the biggest digital transformation trend we’re seeing today and we’ll see in 10 years? [41:45] The Main Skill of a Digital Transformation Team The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to today’s Podcast visit https://buff.ly/2SlnyEK