Small Ensemble Recording, Jingle Writing, and the Importance of Understanding Acoustics | with Yuri Lysoivanov

Today’s guest is musician, composer, recording engineer, and educator Yuri Lysoivanov. Yuri is currently a product expert and marketing development specialist at Shure Microphones. Prior to that he was an instructor and the Chair of the Recording Arts Department at Flashpoint Chicago as well as a staff composer for an advertising agency. Along with all of that he actively records, specializing in acoustic ensembles both in studio and on location. We have a great conversation about weighing the cost of higher education in the arts, classical ensemble recording techniques, microphone polar patterns, and what it’s like to work for Shure Microphones.

In this episode we'll dig in on...

• Working for Shure
• Starting out as a classically trained pianist
• The importance of talking to the musicians about their music
• Recording techniques for small ensemble recording
• Working in the advertising world as an in house composer
• The cost of higher education
• Music licensing vs custom jingles
• Being recruited to become an educator during the 2008 recession
• Convolution vs Algorithmic reverbs
• Microphone polar patterns and frequency response
• Embracing being a video creator
• The entrepreneurial nature of being a musician

Travis' Intro: The Death of Expertise?!?

Mentioned in the Episode:

• Shure MV7

Learn More About Yuri Lysoivanov...

Website: https://www.yurimusic.com/

Instagram: https://www.instagram.com/yurimusic/

LinkedIn: https://www.linkedin.com/in/yurichicago/

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Credits:

Guest: Yuri Lysoivanov

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference