How Pineapples Became A Hashtag

Pineapple cakes. Pork-wrapped pineapple. Pineapple bento boxes, and beef pineapple noodle soup. Reporter Kai McNamee started seeing the spiky fruit everywhere—at restaurants, at convenience stores and at bakeries—after China banned pineapple imports from Taiwan earlier this year. A pineapple-related hashtag also took social media by storm. So what was the #FreedomPineapple campaign all about? Kai investigates in this episode of Proof.

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