Innovation in Sound and Art: The Bang & Olufsen NFT Journey

Innovation in Sound and Art: The Bang & Olufsen NFT Journey

With luxury brands entering the NFT and web3 market at rapid speeds, Bang & Olufsen is not only planning to create an immersive metaverse experience with their high end audio equipment, but also provide digital and physical assets to enhance the experience. 

In this episode, Ian Andrews (Chief Marketing Officer, Chainalysis) chats with Christoffer Østergaard Poulsen (Senior Vice President, Business Development & Brand Partnering at Bang & Olufsen) to explain how they are combining nostalgic audio equipment with bleeding edge web3 technology and NFTs.

Christoffer shares a behind the scenes look at B & O’s collaboration with musicians and artists and how onboarding their traditional customers into web3 could enhance their experience. He also shares their thoughts around sustainability and how being environmentally conscious led them to mint on Ethereum. 

It is noted that Bang & Olufsen is a Chainalysis Partner

Minute-by-minute episode breakdown

• (2:35) – Bringing back 1970s turntable nostalgia with a century old luxury audio brand 
• (5:35) – How a history of collaborating with artist and musicians easily transitioned Bang & Olufsen into web3 and NFTs
• (12:35) – Combining physical assets and in-person experiences with digital assets and the metaverse
• (15:50) – How the metaverse may change the way consumers experience a concert or engage with musical artists
• (20:01) – The experience of launching their first NFT and deciding on Ethereum as a more environmentally conscious blockchain 
• (23:30) – Collaborating with Super Rare and what is on the web3 horizon for Bang & Olufsen 

Related resources

Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key.

• Report: The Chainalysis 2023 Crypto Crime Report
• Conference: Chainalysis Links Conference 2023 in New York City
• Website: Bang & Olufsen: DNA NFT Collection
• Press Release: A9: The Next Generation of Powerful Home Speakers
• Tweet: B & O's New Partnership with SuperRare
• Chainalysis Blog: The Current State of Central Bank Digital Currencies (CBDCs) in 2023
• Twitter: Chainalysis Twitter: Building trust in blockchains
• TikTok: Newly launched Chainalysis Tik Tok page
• YouTube: Chainalysis YouTube page is completely revamped
• Website: Chainalysis: We are paving the way for a global economy built on blockchains.

Speakers on today’s episode

• Ian Andrews * Host * (Chief Marketing Officer, Chainalysis) 
• Christoffer Østergaard Poulsen (Senior Vice President, Business Development & Brand Partnering, Bang & Olufsen)

It is noted that Bang & Olufsen is a Chainalysis Partner

This website may contain links to third-party sites that are not under the control of Chainalysis, Inc. or its affiliates (collectively “Chainalysis”). Access to such information does not imply association with, endorsement of, approval of, or recommendation by Chainalysis of the site or its operators, and Chainalysis is not responsible for the products, services, or other content hosted therein.

Our podcasts are for informational purposes only, and are not intended to provide legal, tax, financial, or investment advice. Listeners should consult their own advisors before making these types of decisions. Chainalysis has no responsibility or liability for any decision made or any other acts or omissions in connection with your use of this material.

Chainalysis does not guarantee or warrant the accuracy, completeness, timeliness, suitability or validity of the information in any particular podcast and will not be responsible for any claim attributable to errors, omissions, or other inaccuracies of any part of such material. 

Unless stated otherwise, reference to any specific product or entity does not constitute an endorsement or recommendation by Chainalysis. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Chainalysis employees are those of the employees and do not necessarily reflect the views of the company.