How small agencies can win big clients with Robin & Steve Boehler, Founders @ Mercer Island Group

Consider this your all-access pass to advertising’s top agency/client matchmakers. We’re chatting with power couple Robin and Steve Boehler of Mercer Island Group, the West Coast's top consultancy firm helping both brands and agencies solve critical business and organizational challenges.

In this episode, Robin and Steve reveal all the insider info behind the agency review process — from how to catch a marketer’s attention to what clients want to see in a pitch. They share tips on mastering the all-important "tissue session," the magic small agencies bring to a pitch, why chemistry and listening skills are make-or-break for agencies and so much more.

Here’s a quick recap of the convo: 

What the agency landscape looks like in 2024

What an agency can do to get a CMO's attention

Robin and Steve's perspective on DEI in the industry and what role it plays in agency matchmaking 

The magic smaller shops bring to the pitch that larger agencies should take note of

Three things a CMO should consider when hiring a new agency

Whether or not the awards an agency wins matters to CMOs

How to master the tissue session  

When it is acceptable for agencies to pull out of a pitch

Why agency pitch teams are not favorable for many clients 

Plus, some rapid-fire questions that’ll have you on the edge of your seat

Connect with Robin and Steve on LinkedIn.

Catch our favorite takeaways from this can't-miss episode here: https://www.curiosity.fun/thoughts/5-insider-strategies-from-agency-matchmakers-robin-and-steve-boehler

Feast your eyes on Robin and Steve's tissue session strategies here.