The Black experience in advertising with Romond DuVal, Copywriter @ Curiosity

Romond Duval is a copywriter at Curiosity – but we prefer the title: word architect. Romond is passionate about amplifying Black creative voices in the advertising industry and making genuine work that speaks to the culture. He’s worked for brands like Hennessy, Brooks Running, and Old Spice. After graduating from ONE School ATL, he spent time interning with agencies on the west and east coasts such as Wieden + Kennedy and Laundry Service before returning to his Ohio roots for his first full-time job at Curiosity. 

On today's episode of Question Everything, we sit down with the architect himself to chat about his ad industry insights and what copywriting means to him. Between being a rising voice for Black creatives and setting the trends, Romond teaches us the importance of being a concept’s #1 challenger - and not being afraid to reshape an idea until it resonates. 

Here’s some of his hot takes:

The secret to doing it all is actually being a serial quitter.

You have to always be asking for more – closed mouths don’t get fed.

The key to success on social media is writing like you’re talking to a friend.

As a copywriter, you don’t actually have to like writing – he doesn’t.

As a Black creative – creating alongside people who look like you will push your ideas further.

Being a first-generation college student has a silver lining, it’s that you set the bar.

Connect with Romond on LinkedIn and Instagram.

A must-read mentioned this episode:

The future is yesterday