R2Kast 302 - Will Blake on Troff on the Go, Hospitality, and the Food Industry

Today we welcome Will Blake onto the R2Kast! 🎙️ With so much of this series focusing on farming, it’s important we also bring in more voices from the food industry—and Will is the perfect guest to do just that! 🍽️

Will has spent years working in hospitality across both the UK and Oman, gaining experience in high-pressure kitchens and learning what makes a truly great food experience. Now, he’s the owner of Troff on the Go, a street food business that has built a strong following for its bold flavours and top-tier dishes. 🌯🔥

We also chat about consumer trends, the growing demand for authenticity in food, and how small businesses can compete in a world dominated by big chains. Will’s insights into customer expectations and adapting to the fast-paced nature of hospitality make for a fascinating discussion. 🌍

To top it all off, he shares a fun story involving a former US president—a moment that perfectly sums up the unpredictability of working in hospitality! His experience in hospitality, customer service, and building a successful food brand makes this an episode packed with knowledge and inspiration for anyone in food and farming. 🏆

Enjoy!

Thank you to Howden Rural for the continued support.

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