R2Kast 77 - Ben Cross on British Alstroemeria, 4th gen farming and the challenges faced for flowers

Ben, is a 4th generation British Alstroemeria grower. It was very interesting to hear his story talking about the business starting in the 30s all the way to today and how the production has stayed the same but the challenges have increased. Ben is at the forefront of fighting for the flower industry with his British Flowers Rock campaign! The team are award winning and it’s an all in great story! Enjoy!

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