A Cake Influencer’s Recipe for Success

Chelsey White is an accidental baking star. She worked in accounting and various corporate gigs, and started baking as a creative outlet. Soon she was making homemade cakes for all her colleagues and friends of friends, documenting her baked goods on social media along the way. Today, she has over 700,000 instagram followers along with thousands of YouTube subscribers and Facebook fans that love watching her make creative cakes. How did she make the leap? Chelsey thought about quitting her day job and set a series of specific goals for herself. Once she blew through the goals, she made the switch to be a full time "caker" and is here to tell us all about it. Whether you bake or not, Chelsey has great advice about social media, careers, and the freelance life.

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Photo courtesy of Amy Dickerson