Connecting to a fractured audience, with Food52 CEO Erika Ayers Badan

Erika Ayers Badan returns to Rapid Response with ups, downs, and lessons learned in her first year running the lifestyle brand Food52 – a big pivot from her former role as CEO of Barstool Sports. When we recorded this interview, it was not yet public that Food52 was laying off a significant number of its staff, mostly around its commerce department, and restructuring to focus on other areas, including media (as reported by AdWeek). We have invited Erika to update us about these changes. In this episode, you can hear some of her strategic priorities, like clarifying the business model, finding success on social media, and shaping the company’s voice. We also discuss Erika’s new podcast, which doesn’t focus on food, but rather – as the title “Work” suggests – office life and career.

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