How to elicit positive behavioural change by engaging creatively and emotionally

How Heather and Chase are eliciting positive behaviour change in kids and their parents by engaging with them creatively and emotionally

EPISODE 02 SUMMARY - HEATHER DAHL AND CHASE CUNNINGHAM

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We talk with Heather Dahl and Chase Cunningham, co-founders of The Cynja, a comic series created with the aim of “[engaging] children… To teach them how to make smart choices [when they encounter the internet], practice online security, and enable privacy protection as they practice cyber security in their digital lives.” Heather and Chase bring a variety of work experience to the area of cyber security awareness and education and seek to bring a fresh, entertaining perspective to an otherwise drab communications M.O.

 “…Sometimes in our families, it’s our kids that are educating the adults on the world that’s out there, and we can’t underestimate the role of comics in this sense for kids in educating all of those that are around them that may not be as digitally savvy as they are.”

In this episode, Bruce, Heather, and Chase discuss how creativity, emotion, and excitement are necessary ingredients in cyber security awareness/education materials, especially if the aim of those materials is to elicit engagement and behaviour change from an audience. In the same vein, they also discuss the power that lies within communication efforts that take into consideration the way a certain group of people speaks and engages with their world.

 “And if you look to the world of marketing for example and how organizations market their products and services, and what’s the brand, there IS some of that excitement…If you want to sell a product, you connect with people on an emotional level.”

PROJECTS AND RESOURCES MENTIONED:

• The Cynja - https://www.cynja.com/ 
• The Analogies Project - https://theanalogiesproject.org/ 

 CONNECT WITH Heather and Chase:

• Twitter - https://twitter.com/TheCynja 
• Facebook -https://www.facebook.com/thecynja 
• Pinterest - https://www.pinterest.com/thecynja/ 

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Thanks for listening.

Bruce & The Re-thinking the Human Factor Podcast Team