Understand the forces at play.

Our guest, is Dr. Ben Evans. Ben is an aeronautical engineer, and he’s applying his understanding of the forces at play, to the seemingly insurmountable challenge of conquering the breaking a world record at the Bloodhound Land Speed Project.

Ben talks about the laws of science and engineering which help him to find the marginal opportunities for improvement which are helping the team towards breaking the world record. But, in this interview, it’s also clear to me, that success is a matter of teamwork often with colleagues with different and sometimes conflicting priorities.

Understanding the forces at play includes understanding science and nature, even when it comes to human awareness, behaviour and culture, but it’s also about understanding the forces at play across stakeholders, where often conflicting priorities and interests can arise. Getting the “Team” aspect right, you could argue is as important as the science which drives decision its self.