What's the one word that gets mentioned again and again in our popular culture? What's the one word that people use again and again, to the detriment of their own lives? According to The MFCEO, that word is "fair." The entitlement mentality that says "I deserve better " is destructive. Ungrateful people who compare their situation to others and complain are destined to accomplish nothing. No matter who you are and what your background is, you can choose to make the best of the life you have been given.