Digital Transformation Stories & Lessons Learned Part I: The Importance of the Business Model

Thomas Erl interviews Dr. Tim Bottke, author of the best-selling book "Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return" about some of the hard lessons learned during past digital transformation initiatives. In this first part of the two-part interview, Tim explains how a company's business model plays a key role in ensuring a successful digital transformation and how neglecting this consideration can lead unexpected outcomes.

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