31. Leigh Caldwell, Founder of the Irrational Agency

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A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do… 

This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include. 

• The power of stories in gathering rich insight
• Why it’s essential to have rigour behind storytelling research methodologies
• Why the story you tell and meaning you create impacts product value`
• The importance of bringing creativity into research and insight
• System three thinking and helping people to “time travel”

Listen on whatever platform you choose:
 
 👉 SPOTIFY: https://lnkd.in/dEZjzdg ​
👉 GOOGLE: https://lnkd.in/e-E27yXc ​
👉 APPLE: https://lnkd.in/dTGB2Ge ​
👉 BUZZSPROUT: https://lnkd.in/eagdzh6a​
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As ever the podcast is run in partnership with the Behavioural Science and Public Health Network (BSPHN). ​

You can contact Leigh at @LeighBlue on Twitter or through the Irrational Agency website: https://irrationalagency.com/