Guest: Laurent Hausermann, Entrepreneur
On Linkedin | https://www.linkedin.com/in/laurenthausermann/
On Twitter | https://twitter.com/lhausermann
Website | https://cyberbuilders.substack.com/
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Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin
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This Episode’s Sponsors
Imperva | https://itspm.ag/imperva277117988
Pentera | https://itspm.ag/penteri67a
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Episode Notes
In this episode of Redefining CyberSecurity Podcast, host Sean Martin and guest Laurent Hausermann discuss the process of building security products. They emphasize the importance of understanding customer needs and pain points before developing a product. Laurent shares his experience in the IoT security space and the significance of gathering feedback from potential customers. The conversation highlights the role of a product manager in championing the value and experience of a product, without overselling it to security practitioners. They discuss the challenges of marketing security products and the need for realistic expectations.
The discussion explores the user experience of security products, from installation to operational ease. They discuss the importance of a well-defined product development process and the role of the product manager in bridging user experience, technology, and business. They touch on the evolving nature of product management in a world where almost everything is built using a SaaS model. They also discuss the concept of time to value, emphasizing the need for quick delivery of value to users. They also address the role of product marketing in promoting the product and supporting sales, including the creation of collateral such as sales decks, briefs and papers, user testimonials, and webinars.
The conversation concludes by discussing the organizational structures and responsibilities for product management and product marketing. Sean and Laurent highlight the need for a clear understanding of the product manager's role and the distinction between product management and product marketing. They emphasize the importance of a collaborative product development process, where the product manager serves as a bridge between various aspects of the product.
Overall, this episode provides valuable insights into the world of building security products, emphasizing the importance of considering customer needs, user experience, and marketing strategies. The conversation is informative and thought-provoking, offering practical advice and discussing the challenges faced by security product teams. The host, Sean Martin, and guest, Laurent Hausermann, bring their expertise and experiences to the discussion, making it engaging and relevant for listeners in the cybersecurity industry.
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Resources
Inspiring Post | Unlocking the Secrets of Cybersecurity Product Teams: https://cyberbuilders.substack.com/p/unlocking-the-secrets-of-cybersecurity
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