tiktok trends don't tend to last, but underconsumptioncore seems to have transcended the algorithm into a macrotrend that's influencing our behaviour well after its initial popularity - let's break down the rebranding of underconsumption into new trends like project pan, no buy 2025 etc and why it suggests a deeper cultural movement!! 🎬 sequel to my first video on #underconsumptioncore ::: https://youtu.be/FTlcMycU13E?si=BzNbO84U4x3L3EGZ 🫶 thanks sm for watching - pls like, comment and subscribe xx 🤍 follow me on tiktok / insta / threads: katieerobinson_ 🎧 podcast: refashioned (Spotify & Apple) 💌 substack: katierobinson.substack.com 🖇 or go to my linktree: linktr.ee/Katieerobinson_ 📮 business email only - katie.susfashion [@] gmail [dot com] (pls note i only work with sustainability-focused brands!!) ⏱️ TIMESTAMPS: 00:00 intro 01:27 underconsumptioncore rebranded: EXAMPLES 02:12 no buy 2025 02:49 project pan 03:54 Emma chamberlain & personal style 04:22 ANALYSIS: is this a bigger cultural shift? 07:08 how is the fashion industry reacting? 08:39 will this translate to less consumption IRL? 10:33 CONCLUSION: what does this mean? 11:52 byeee