Here's what happened in McDonald's past attempts to go big

McDonald’s has tried for decades to come up with an oversized premium burger that would slide easily into its operations and win a following among consumers accustomed to paying far less for a Golden Arches meal. News arose this week of yet another stab, a limited test of a new option called the Big Arch.

As this week’s Restaurant Rewind reports, most of those past efforts have sorely missed the mark.  Remember the Arch Deluxe, a misfire that still ranks as one of greatest consumer-product failures of modern times?

What went wrong with that and many of McDonald’s other attempts to go big? And how did the burger giant correct course?

Press “Play” for a look back at those efforts and why the development of the Big Arch will be closely watched if its sales test expands beyond the current three markets.