The industry is abuzz about dynamic pricing. Maybe it forgot these examples

After Wendy’s charge and retreat on dynamic pricing, the restaurant business can’t seem to talk about anything else. Perhaps that’s because variable pricing is as much a part of the business as knives and forks.

Indeed, you may not be aware of the various forms dynamic pricing has taken over the years. In this week’s edition of Restaurant Rewind, we take a look at some of the forgotten manifestations, including ones from big-name operators like McDonald’s.

Join us as we look at early instances of dynamic pricing and how it’s waxed and waned.