The Week of August 18, 2023 Marketing and Business News: YouTube Music is Adding a TikTok-style ‘Samples’ Short-form Video Feed

Welcome back to The Radcast! Tune in for the latest marketing and business news during the week of August 18, 2023. We've got some exciting stories to share, including Welch's heartwarming storybook that gives parents the green light to sneak fruit snacks, Chick-fil-A's highly-anticipated release of a new chicken sandwich after 9 long years, and DraftKings' empowering message to bettors in their latest ads featuring Kevin Hart.

Plus, we've got more business and marketing news to keep you informed and ahead of the trends. Our commitment to authenticity and transparency means you can trust us to keep you informed. Stay tuned and never miss out on what's happening in the world of marketing and business!

• Small Talk
  • Welch’s OKs parents stealing Fruit Snacks in first-ever storybook (02:20)
    https://www.marketingdive.com/news/welchs-fruit-snacks-kristin-chenoweth-storybook-campaign/690810/
  • Chick-fil-A Is Releasing A New Chicken Sandwich For The First Time In 9 Years (05:41)
    https://www.delish.com/food-news/a44817703/chickfila-new-sandwich-pimento-chicken/
  • DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads (09:04)
    https://www.marketingdive.com/news/draftkings-kevin-hart-sportsbetting-ads-ESPN-bet/690742/
     
• Sponsor (13:55)
  • Vaycay: Premium Wellness Products Delivered Straight to You in the US
  • Website: www.RolloffthePain.com
  • Podcast: www.thevaycaypodcast.com
     
• Radnews (16:20)
  • Last week: Devan Kline - Founder of Burn Boot Camp
  • Next week: Cory Camp - Founder of Forever Athlete  
     
• Social Media News
  • Paid users of X, formerly Twitter, gets a new tab to highlight their posts (18:20)
    https://techcrunch.com/2023/08/15/paid-users-of-x-formerly-twitter-gets-a-new-tab-to-highlight-their-posts/
  • YouTube Music is adding a TikTok-style ‘Samples’ short-form video feed (20:15)
    https://techcrunch.com/2023/08/15/youtube-music-adding-tiktok-style-samples-short-form-video-feed/
     
• Social Media Holiday (22:55)
  • Friday, August 18th: Plan your Labor Day Sales
  • Sunday, August 20th: National Lemonade Day #NationalLemonadeDay
  • Monday, August 21st: Senior Citizens Day  
     
• Marketing News
  • Macy’s Is Using 10x More Influencers To Advertise New Private Label Brand (25:35)
    https://adage.com/article/marketing-news-strategy/macys-using-10x-more-influencers-market-34th-brand/2510021
  • 7-Eleven drives in the metaverse with Fortnite activation (29:50)
    https://www.marketingdive.com/news/7-eleven-metaverse-fortnite-activation/690879/
     
• Sponsor
  • www.takeavaycay.com

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