The Week of August 25, 2023 Marketing and Business News: How Coke is Using AI to Make Ads with Artists Through its Real Magic Creative Academy

Welcome back to The Radcast! We're here to bring you the latest in business and marketing news that will both educate and entertain you. We steer clear of the sensational headlines and instead focus on delivering relevant information that can enhance your marketing knowledge and put a smile on your face.

In today's episode, we have interesting news about Netflix. They're shutting down their DVD service, but before they do, they're giving away DVDs. In other news, we have a fascinating story about how Coca-Cola is using AI to collaborate with artists and create innovative ads. 

And that's not all! Stay tuned for more latest business trends and informative content coming your way.

• Small talk
  • Netflix plans to give away DVDs as service shuts down (02:40)
    https://arstechnica.com/gadgets/2023/08/netflix-will-let-you-keep-your-rental-dvds-forever-after-september-29/
  • How Coke is Using AI to Make Ads with Artists Through its Real Magic Creative academy (05:15)
    https://adage.com/article/marketing-news-strategy/how-coke-using-ai-make-ads-artists-through-its-real-magic-creative-academy/2512046
  • Apple Podcasts gain new creator tools, including Subscription Analytics and Linkfire integration (07:23)
    https://techcrunch.com/2023/08/21/apple-podcasts-gain-new-creator-tools-including-subscription-analytics-and-linkfire-integration/
     
• Radnews
  • Last week: Cory Camp - Founder of Forever Athlete (09:10)
  • Next week: Tanner Chidester - Consultant For Personal Trainers & Biz Owners (09:45)
     
• Sponsor 
  • Vaycay: Premium Wellness Products Delivered Straight to You in the US
  • Website: www.RolloffthePain.com
  • Podcast: www.thevaycaypodcast.com
     
• Social Media News
  • YouTube is working on a plan to compensate artists and rightsholders for AI music (12:30)
    https://techcrunch.com/2023/08/21/youtube-is-working-on-a-plan-to-compensate-artists-and-rightsholders-for-ai-music/
  • TikTok now lets brands buy ads that appear in the app’s search results (16:38)
    https://techcrunch.com/2023/08/22/tiktok-now-lets-brands-buy-ads-that-appear-in-the-apps-search-results/
  • Threads launches its highly anticipated web app (19:00)
    https://techcrunch.com/2023/08/22/its-official-threads-launches-its-highly-anticipated-web-app/
     
• Social Media Holiday
  • August 26. National Dog Day #NationalDogDay (21:00)
  • August 26. National Women’s Equality Day #WomensEqualityDay (21:18)
     
• Marketing News
  • Netflix announces interactive story game for ‘Love Is Blind’ fans
    https://techcrunch.com/2023/08/22/love-is-blind-netflix-interactive-story-mobile-game/
  • C. Mondavi & Family Launches Aviana Wine Collection With AR Labels (22:50)
    https://www.adweek.com/brand-marketing/c-mondavi-family-aviana-wine-augmented-reality/
  • Cold Ones, a New Non-Alcoholic Beer, Tells Drinkers to ‘Enjoy Irresponsibly’ (25:50)
    https://adage.com/creativity/work/cold-ones-new-non-alcoholic-beer-tells-drinkers-enjoy-irresponsibly/2512391
     
• Celebrity Drama 
  • Jennifer Aniston is ‘so over’ cancel culture: ‘Is there no redemption?’ (28:43)
    https://nypost.com/2023/08/22/jennifer-aniston-declares-she-is-so-over-cancel-culture/
  • Drew Barrymore whisked off stage after man rushes star at event (32:33)
    https://nypost.com/2023/08/22/drew-barrymore-rushed-off-stage-after-man-rushes-star-at-event/
     
• Sponsor
  • www.takeavaycay.com

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