Trusting Your Gut | Building the Good Ranchers Brand with CEO Ben Spell

Join us for an uplifting episode of The Radcast featuring an inspiring interview with CEO and founder of Good Ranchers, Ben Spell.

With passion and grit, he shares his inspiring journey and the eye-opening truths about the meat-raising industry and his passion and dedication as an entrepreneur. Discover how he turned his dream into a reality by selling everything he owned and maxing out his credit cards. Plus, learn how transparency and accountability are at the heart of his approach and have set Good Ranchers apart, and his commitment to quality and expert hiring. Don't miss out on this opportunity to be educated and motivated, and apply these lessons to your own venture!

Key notes from this episode:

• Ryan and Ben Spell discussed their shared passion for steaks and meat and Ben’s background and how he was able to jump into being an entrepreneur. (00:16)
• Ben shares his sabbatical and how he came to decide to go all in with maxed out credit cards and selling everything they owned to start his business. (04:08)
• Ben shares how he started learning to run a successful business from ignorance to making strategic decisions that led to success. (08:47)
• The pivotal moments in the development of their business and how quality assurance was key. (14:14)
• Ben highlights the cost of acquiring new customers, and thus emphasizes the need to hang onto existing ones by focusing on customer relationship management. (21:26)
• Ben counsels entrepreneurs to make sure they're starting a business, not just a job for themselves, and suggests delegating tasks once they can afford it in order to build something scalable. (25:32)
• They discuss the benefits of sourcing good quality meat from American farms instead of overseas and grocery stores and how family comes first in his life and in his company culture. (27:08)
• They discussed forward thinking and progressive ideas. (34:10)

This episode is packed with information, wisdom, and passion and we know you will get a ton of value from this.

To keep up with Ben Spell, follow him on Instagram @ben_spell and @goodranchers and his website www.goodranchers.com

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