Courtney Coupe on How Stories Go Viral

Courtney Coupe is the head of Great Big Story, a cinematic storytelling unit of CNN. Since it launched in 2015, Great Big Story has produced countless mini-documentaries, primarily distributed on Youtube. Courtney discusses how Great Big Story has honed their brand, why she thinks certain stories go viral, and why they turn down 80% of incoming pitches, even from their own producers.

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