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Salesforce Developer Podcast

220: Data Cloud for Developers with Dave Norris

25 min • 24 juni 2024

What if you could use the power of artificial intelligence (AI) to transform your business operations? In this episode, we welcome Dave Norris to discuss the profound impact of Salesforce's strategic acquisitions — such as ExactTarget, Pardot, Heroku, and Slack — on the developer ecosystem. We cover the intricacies of integrating diversified data systems and emphasize the importance of centralized data management through MuleSoft.

We'll explore how Data Cloud handles structured and unstructured data, enhancing AI functionalities with tools like Prompt Builder and the newly released Data Cloud Vector Search. This episode sheds light on how grounding AI with enterprise-specific information can significantly boost productivity and deliver accurate, context-rich responses. Listen in for a detailed description of data and AI within the Salesforce ecosystem!

Show Highlights:

  • Centralizing data with MuleSoft and the role of Data Cloud in data ingestion, mapping, and security

  • Using AI capabilities like Einstein AI within the Salesforce ecosystem

  • Integrating structured and unstructured data using Data Cloud for enhanced AI functionality

  • Practical insights and use cases, including predictive AI in animal adoption data

  • General availability of Data Cloud Vector Search and its impact on semantic searching

  • Enhancing enterprise productivity by grounding AI with specific enterprise data for more accurate responses

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