Savvy Painter Podcast with Antrese Wood
Pricing your artwork can be tricky, but it doesn’t have to feel overwhelming. In this episode, I’m breaking down common pricing methods like cost-based and market-based approaches, helping you figure out what works best for you. Whether you’re just starting or more experienced, you’ll walk away with a clearer idea of how to confidently set prices for your work.
This isn't just about the numbers; it's about connecting to the value of your art and feeling good about your decisions. I’ll guide you through overcoming the common doubts and discomfort around pricing, so you can develop a strategy that supports your creative practice.
In this episode of The Savvy Painter Podcast, I explore detailed insights into size-based pricing, market comparisons, and more. I also cover key considerations like gallery markups and international sales, plus offer a free pricing spreadsheet to help you get started. By the end, you'll feel empowered to set prices that truly reflect the value of your work.
02:40 - The most common question I get from artists: How to price your work?
03:25 - Cost-based pricing: A logical but sometimes tricky method
05:25 - Size-based pricing: A simple, structured approach with a few caveats
06:55 - Market-based pricing: Comparing yourself to other artists in your field
10:00 - Emotional pricing and perceived value: When and how to use it
11:40 - Addition-based pricing for limited edition prints
14:20 - Adjusting pricing for international markets and gallery settings
17:20 - Allowing a gallery or online platform to set the price
21:15 - Next steps to choosing the right pricing method for you right now
24:00 - The best pricing method for artists
Get your free pricing resources