Are we ready for Digital Product Passports?

We revisit a panel talk from the Transformation Conference in Stockholm, where we discussed our DPP for Fashion Retailers report, published in collaboration with the fashion tech startup Impulso.

The Digital Product Passport (DPP) represents retail’s most significant structural and data change since the barcode. In this conversation, we explore how fashion brands and retailers can navigate this disruption, the challenges of data-sharing, and the future of real-time connectivity in retail.

We speak with:

• David Thunmarker, Senior Advisor at Impulso
• Nayara Moia, Fashion Researcher

In this episode, we talk about:

• Key findings from the DPP for Fashion Retailers Report, including the state of data-sharing and technology adoption today.
• Why the lack of data in the fashion system is holding the industry back.
• How brands and retailers can prepare for the EU’s upcoming DPP regulations.

Host: Konrad Olsson, Editor-in-Chief, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

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