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Scandinavian MIND

Can fashion weeks solve the industry’s problems?

26 min • 20 januari 2023

We share a ground report from our visits to Pitti Uomo in Florence and Berlin Fashion Week. In the episode we talk about:


  • The Nordic brands making a mark in Florence.
  • Italian tradition versus German innovation.
  • How AR and VR can be a tool for Upcycling.
  • What we learned from the German company Yoona’s fashion-tech conference.
  • How fashion activists took over fashion week – and fooled Adidas.


With: Konrad Olsson, Editor-in-Chief & Founder and Erik Sedin, Junior Editor, and Oliver Dahle, Editor-At-Large, Fashion.


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