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Scandinavian MIND

How ISPO takes the lead in outdoor

34 min • 27 mars 2024

We are revisiting our trip to ISPO Munich last year, ahead of the German trade shows upcoming edition this summer. 


In this episode you will hear from: 

– Lena Haushofer, Exhibition manager, ISPO.  

– Kristian W. Andersen, Creative Director of Zeitgeist-ISPO


We will talk about:

– How ISPO Munch have evolved in recent years

– Connecting outdoor with sustainability and lifestyle 

– The role of trade shows in 2024 


Hosted by:

Konrad Olsson, editor-in-chief and founder, Scandinavian MIND. 

Fredrik Ekström, editor at large




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