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Scandinavian MIND

How to launch a Nordic beauty brand globally (with Ola Gejde)

41 min • 8 september 2023

Today we’re joined by Ola Gejde, founder of Stockholm-based consultancy Daimon Retail, an expert in beauty and retail. We discuss:


The state of Nordic beauty from a business perspective.

Lessons learned from launching several Nordic beauty brands internationally.

Why beauty has become more of an identifier for consumers


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With: Konrad Olsson, Editor-in-Chief & Founder and Johan Magnusson, Senior Editor.



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