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Scandinavian MIND

Lindex learnings from implementing new materials

27 min • 8 november 2024

This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore.


We are speaking with:

  • Annette Tenstam, Strategy Lead Circularity & Environmental Sustainability, Lindex
  • Tina Lemke, Marketing Manager, OnceMore. 


In this episode, we talk about:

  • Key lessons Lindex has learned from implementing circular practices
  • How a collaboration with OnceMore has shaped Lindex's approach to sourcing and material innovation
  • The shift from a top-down to a bottom-up approach in driving sustainable change 
  • Advice for other fashion brands on scaling sustainable practices


Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 



Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 


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