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Scandinavian MIND

Outdoor’s struggle with sustainability

33 min • 13 oktober 2023

We take a look at the outdoor industry and its sustainability challenges — and some recent initiatives and solutions that are trying to address them. On the agenda today:


We look at some of the Nordic innovations happening in the industry today.


A field report from Gore-Tex laboratory in Germany, to hear more about their bet on durability.


We interview Eva Karlsson, CEO of Houdini Sportswear, one the Swedish brand’s new circular store in Stockholm.


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With: Konrad Olsson, Editor-in-Chief & Founder and Johan Magnusson, Senior Editor, and Erik Sedin, Junior Editor.



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