The Dematerialised on fashion's role in the metaverse (repost)

Today we revisit our interview with Karinna Nobbs and Marjorie Hernandez from June 2021. Karinna Nobbs and Marjorie Hernandez are founders of The Dematerialised. A new marketplace for digital fashion, or as they call themselves a market space. They are pioneering the world of digital style, authenticated by blockchain technology.

In this conversation, Karinna and Marjorie talk about:

• The common misconception that digital fashion is solely digital.
• Dematerialising a very physical industry.
• The amazing possibilities of NFTS when finally understanding them.
• Reaching out to fashionistas, gamers, and the crypto community at the same time.
• Why good innovation has to be either beautiful or invisible. 
• Every piece on The Dematerialised market space should be an NFT to stay unique.
• How NFTs can help brands and businesses to build communities.
• How experiencing the ”NFT high” only works when you first purchase something. 

The Scandinavian Mind podcast is a bi-weekly show, about the intersection of lifestyle and technology. Every Wednesday, we publish an in-depth interview with an innovator from the worlds of design, fashion, beauty, mobility or tech. And every Friday, we publish a panel talk or other behind the scenes content from the world of Scandinavian MIND.

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