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Scandinavian MIND

The power of passion economy (with Gustaf Lundberg Toresson)

43 min • 24 mars 2023

Today we’re joined by special guest Gustaf Lundberg Toresson, serial entrepreneur and founder of the new media company Sequel.

Gustaf recently launched a new interview show featuring some of the world’s biggest personalities within business and culture, including business leader Gary Vaynerchuck, DJs Giolí & Assia, and fashion entrepreneur Matilda Djerf, as well as Joe Foster, the founder of Reebok.


Today we touch upon:


  • What it means to be passion driven in the social media space.
  • What you can learn from some of the biggest personalities in the world.
  • The power of an audience, no matter which industry you come from.
  • Celebrating people who are different, and do unusual stuff.


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With: Konrad Olsson, Editor-in-Chief & Founder,



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